Designed by Alessandro Michele, the Gucci Bloom perfumes are inspired by an idea of absolute authenticity, the freedom to be who you want. The new Gucci Bloom Ambrosia essence of Flowers invites those who wear it to celebrate their emotions and their most intimate self. In accordance with this sense of pure personal expression, the perfume becomes even deeper, changing in a refined Eau de Parfum Intense. A fragrant garden of flowers and plants of different nature and colors, the original Gucci Bloom perfume is the foundation of Gucci Bloom Ambrosia of Flowers. In this intensified version, new ingredients are added to the floral bouquet, including the rare Iris Velvet, extracted from the rhizome of the plant.